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304 pages

The Complex, How the Military Invades Our Everyday Lives

Creator: Nick Turse | 2009-03-03

While the war in Iraq showed that the army's Humvees were no match for Iraqi guerrillas' roadside bombs, stateside the army tools around in a chrome-laden, custom-painted Hummer H2 with a custom leather interior and a souped-up ...

Publisher: Metropolitan Books

About this book
"Fascinating, no matter where you place yourself on the ideological spectrum."—WiredNow in paperback, a stunning breakdown of the modern military-industrial complex—an omnipresent, hidden-in-plain-sight system of systems that penetrates all our lives.From iPods to Starbucks to Oakley sunglasses, historian Nick Turse explores the Pentagon’s little-noticed contacts (and contracts) with the products and companies that now form the fabric of America. He investigates the remarkable range of military incursions into the civilian world: the Pentagon’s collaborations with Hollywood filmmakers; its outlandish schemes to weaponize the wild kingdom; its joint ventures with Marvel Comics and NASCAR. Similarly disturbing is the way in which the military, desperate for fresh recruits, has tapped into the "culture of cool" by making "friends" on MySpace.A striking vision of this brave new world of remote-controlled rats and super-soldiers who need no sleep, The Complex will change our understanding of the militarization of America. We are a long way from Eisenhower’s military-industrial complex: this is the essential book for understanding its twenty-first-century progeny. Nick Turse holds a doctorate in history from Columbia University. The associate editor and research director of Tomdispatch.com, he has written for the Los Angeles Times, the San Francisco Chronicle, The Nation, and The Village Voice, as well as for a host of online sites. Turse currently resides in Union City, New Jersey. The new, high-tech military-industrial complex is an omnipresent, hidden-in-plain-sight system of systems that penetrates the lives of Americans.  Historian Nick Turse explores the Pentagon's little-noticed contacts and contracts with the products and companies whose presence is ubiquitous and commonplace across the country—from iPods to Starbucks to Oakley sunglasses.  Turse investigates the remarkable range of military incursions into the civilian world: the Pentagon’s collaborations with Hollywood filmmakers; its outlandish schemes to weaponize the wild kingdom; its joint ventures with the World Wrestling Federation and NASCAR. He shows the inventive ways the military, in the search for new recruits, now looks among children and young adults by tapping into the “culture of cool” by making “friends” on MySpace. The Complex offers a unique perspective on the militarization of America. The country's needs and the Pentagon's goals have changed since Eisenhower’s military-industrial complex.  This is a guide to understanding its twenty-first-century progeny. "Turse's new book, structured as a series of short but dense snapshots of everything from the 'Military-Petroleum Complex' to the 'Military-Doughnut Complex' (really), is a tour of the DoD's forays into commerce, entertainment, academia, and social networking, as well as an education in what the word 'support' really means."—Mother Jones “This is a deeply disturbing audit of the Pentagon’s influence on American life, especially its subtle conscription of popular imagination and entertainment technology. If Nick Turse is right, the ‘Matrix’ may be just around the corner.”—Mike Davis, author of Buda's Wagon: A Brief History of the Car Bomb“When President Eisenhower warned of the dangers to democracy posed by the military-industrial complex, he had no idea how far it would penetrate into every aspect of our everyday lives. In impressive detail, Nick Turse shows how the military is now tied to everything from your morning cup of Starbucks to the video games your kids play before turning in for the night. It's not just political anymore—it’s personal. Turse sounds the alarm bell about the militarization of everyday life. Now it’s up to us to do something about it.”—Bill Hartung, author of How Much Are You Making on the War Daddy?“Nick Turse’s searing, investigative journalism reveals just how deeply embedded in our lives the war-making system is and why we should be viscerally alarmed. He exposes how, with a growing contingent of corporate/entertainment/academic/media collaborators, the Pentagon has not only garrisoned the globe, but come home to dominate the United States. For anyone interested in understanding the crisis this country is in, The Complex is indispensable reading.”—Dahr Jamail, author of Beyond the Green Zone“Americans who still think they can free themselves from the clutches of the military-industrial complex need to read this book. For example, the gimmicks the Pentagon uses to deceive, entrap, and sign up gullible 18 to 24 year-olds are anything but voluntary. Nick Turse has produced a brilliant exposé of the Pentagon’s pervasive influence in our lives.”—Chalmers Johnson, author of Nemesis: The Last Days of the American Republic"Freelance journalist Turse hits on a fact well-known to anyone in the film and television business: The military spends lavishly in the civilian sphere, and the private sector rushes to milk whatever it can from the defense budget. In the instance of Apple, he writes, the military equipped flyers and on-the-ground tacticians with PowerBooks. Did Steve Jobs make a push to get his products, and not Bill Gates's, into the hands of the troopers? That would be a different story, but that's not the one Turse tells . . . The military has funded basic research at universities for a century; a newish development, as Turse properly points out, is that the R&D budget has mushroomed in the last few years, a byproduct of the growth of military spending in general . . . Another sort-of-new development is the Defense Department's interest in video games as training devices, which has brought many a graphic-art and game-design graduates a paycheck."—Kirkus Reviews"In his exhaustively researched first book concerning the extent to which the 'military industrial complex' has infiltrated the life of the average American, journalist Turse starts off by documenting how many times supposedly innocent consumer choices support major Pentagon contractors, and then covers similar ground in greater detail. Turse has up-to-date information on a previously well-covered subject and casts a wide net, including the movie industry, video gaming and military recruitment tactics, in his analysis. Many of Turse's facts are purely economic, but some of them are astonishing. Who knew, for example, that in 2005, the Department of Defense spent $1.2 million on donuts in Kuwait? Or that Harvard received over $300 million in DoD funds in 2002, after being pressured, despite concerns about discrimination, to allow military recruiters access to its law school students?"—Publishers Weekly



222 pages

The Hummer And the Mini, Navigating the Contradictions of the New Trend Landscape

Creator: Robyn Waters | Business & Economics - 2006-10-05

Skaters and snowboarders are knitting their own custom caps, designed to make a personal statement—as well as an apparent political statement in opposition to commercialism and homogeneity on the retail landscape.

Publisher: Portfolio (Hardcover)

About this book
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA. When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was “in” and what was “out.” Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. In today’s marketplace the “next big thing” has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important...to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend. In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics). Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas. BACKCOVER: Praise for Robyn Waters and The Hummer and the Mini “This is a must read for marketers and innovators who want to find new opportunities amidst the conflicting signals of the marketplace. Anyone interested in growing their business will find this book to be a helpful guide, full of insights to think about trends in a new way.” —Donna Sturgess, Vice President of Innovation, GlaxoSmithKline “Hugely entertaining and important. This book explains 21st century consumer culture in all its bewildering richness.” —Roger Tredre, Editor in Chief, Worth Global Style Network Limited “Reading Robyn is like putting on glasses that let you see what was invisible.” —Steve Leveen, CEO and Co-founder, Levenger “Robyn Waters presents trends in a delightfully engaging way. Unlike ‘trend prophets’ who spout confusing predictions, Robyn demystifies trends and makes them approachable. Robyn is a muse who inspires all of us to be open to the future by looking deeply at the present.” —Bob Thacker, senior vice president of marketing and advertising, OfficeMax, Inc. “This book will change how we approach many aspects of marketing. Robyn Waters undermines the marketer's historic framing of choices as ‘a’ or ‘b’ in a world where people decide ‘a’ and ‘b.’” —Rishad Tobaccowala, Chief Executive Officer, denuo (a Publicis Groupe Company) “Robyn knows the future, she doesn't guess it. Her savvy, culture, and wisdom make her a living legend for telling us what comes next.” —George Beylerian, Founder and CEO, Material ConneXion



144 pages

Hummer

Creator: Larry Edsall | 2005-10-01

With comments from the HUMMER H3 design and engineering teams and behind-the-scenes photography from General Motors, HUMMER H3 is the book for all HUMMER fans.

Publisher: Motorbooks

About this book
All Access or All Axis-either one could serve as the official vanity plate for the new HUMMER H3. That's because this "unlike anything else" vehicle can conquer the kinds of angles and obstacles that would stop most others in their tracks. Like its big brothers the H1 and H2, the HUMMER H3 not only looks like nothing else on-or off-the road, it can also go (and return from) places where ordinary vehicles and their ordinary drivers fear to tread. But the H3 has also been made more accessible to more people and to even more places.


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